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Boston matrix product portfolio optimization tool A4 Product Portfolio

a4Product Portfolio Optimization

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is a tool based on Boston matrix that can boost profits between 3 and 15%, depending on the business domain. Its users receive dos and don’ts list full of business efficiency insights generated out of existing sales data. It is perfect fit for product portfolio managers working within a wide variety of retail and wholesale industries.

What is product portfolio optimization?

Product portfolio optimization is a simple and effective way to increase the profit and popularity of a list of product offerings. A4E`s application is giving its users analytical insights on their product performance and clear determination in terms of profitability and sales volumes in order to provide a basis for decisions resulting in boosting both profits and product popularity.

Why you need it?

Product portfolio optimization is a simple, yet effective tool that can help your business grow. A4E’s implementation of this problem can evaluate the profit and popularity of the products you offer to your clients, and then compare them with one another in a neat graphical visualization. You will get analytical insights on how your products perform and a clear view on which of them form the backbone of your business and which just fill in space and should be removed or replaced.

Unleash the full potential of Boston Matrix

A4ProductPortfolioOptimization is analytical application determining which products are under or overpriced. It also gives information on which of the products should get more visibility at the product offerings and which should be removed at all. It is powered by analytical algorithm developed by A4Everyone and based on the Boston Matrix, created by data scientists at Boston Consultant Group.

How it works?

A4ProductPortfolioOptimization is powered by an analytical algorithm developed by A4E and based on the Boston Matrix. The app is designed in a way that delivers maximum informational value and easiest to comprehend graphics, thus greatly enhancing decision-making process when it comes to revising the portfolio of product offerings in every aspect of the business.

Product to product comparison

Based on the sales volume and the profit generated by every product, they might be placed in four categories:

  • Stars – high popularity and high profit margin
  • Horses – high popularity and low profit margin
  • Puzzles – low popularity and high profit margin
  • Dogs – low popularity and low profit margin

    • Having this information available and visualized in an optimal way, this categorization provides grounds for decision making on portfolio strategy.

      Fast, simple and valuable results

      A4E`s application allocates every product in the abovementioned categories. The process is fast, simple and is requiring no user action, other than providing the initial data in proper format.

      Portfolio Evolution

      Different factors might affect a product performance within the entire product portfolio, i.e. macroeconomic trends, seasonal factors, pricing dynamics, merchandising, marketing campaigns, etc. All these factors can affect the position of the product within the Boston Matrix. a4ProductPortfolio seamlessly allows you to track the dynamics of its performance back in time in a comprehensive way.

      Actionable decisions that boost earnings

      The application output is actionable business insights, tailor made for a specific product portfolio. According to experts, such approach is capable to deliver up to 15% boost in profitability.

      API Access

      At A4E we believe that software should work for you, not the opposite. Therefore our API allows seamless integration with your ERP/POS/CRM systems and BI solutions. This allows us to deliver our forecasts to where they are needed - in your warehouse and supply systems - avoiding menial and error-prone human interaction.

      The Benefits for Your Wholesale Business

      • Save Time

        No spreadsheets, minimum data preparation, fully automated process.

      • Clear view of a portfolio performance

        Clear visualization of the product categorization, depending on their sales volume and profit generation.

      • Custom business insights

        Actionable insights delivering basis for efficient decisions boosting profits up to 15%.

      • Increased ROI

        By adjusting their product portfolio, a business manager will be able to extract the maximum profits from the existing customer base and to open a room for new profit boosting products.

      • Great pricing

        The ingenious algorithms and innovative approach of solving analytical tasks allow A4E to offer you the best prices in the field of data analytics solutions. Analytics for Everyone means the most affordable analytics solutions for everyone.

      How to Use It in 3 Easy Steps


      Export your historical data in .csv file with following 6 columns: Product ID/Name, Category ID/Name, Date of sale, Volume of sale, Price, Cost


      Upload your CSV file at the app right here »

      Download sample CSV file »


      You'll receive an email with your sales report

      See sample report »

      Why rely on data analytics for your product portfolio efficiency boosting efforts?

      Fact-based approach

      When running small or medium business you are busy with daily tasks that often prevent managers from seeing the big picture. This is crucial when you plan to optimize your product portfolio in order to achieve better profitability and higher ROI.

      Via dynamic graphics A4Everyone is displaying not just the current status quo of the product portfolio but also how it changed from performance point of view.

      Actionable insights

      Extracting such facts from your historic sales data and combining them with actionable insights are crucial for a successful optimization and this is what A4Everyone`s app does. According to experts, Boston matrix is able to extend profits between 3 and 15% but the insights are the key ingredient that move your optimization result closer to one of these values.

      So What Are You Waiting For?

      Why A4Everyone

      At A4Everyone we believe that adding value to your data may be the breaking change that will boost your business. We are intricately familiar to the science of analytics and over years of experience we've realized that providing affordable, easy to understand and use analytical solutions, is one of the keys to improving any business efficiency. We made it so simple that harnessing computing resources is just few clicks away.