Historical data of any business is a hidden treasure, says Alexander Efremov, PhD and Chief Scientist at A4Everyone.
The stage of BeIT Conference held at Sofia, Bulgaria was the place where data analytics startup A4Everyone emphasized the importance of sales forecasting and data mining. Since the BeIT Conference is attracting IT experts he revealed in depth insights about designing machines for data mining.
BeIT Cofnerence was organized by JobTiger and sponsored by E-Card. In his presentation, Alexander Efremov said that adding variables to forecasting algorithm is key direction for achieving more accurate predictions. Such variables might be weather, social events, bank holidays, etc.
This way data analytics is turning in to actionable insights which goal is to optimize business processing of different scales and types in order to maximize profits.