А4Е, a new company focused on analytical solutions for small and medium enterprises closed the second round of financing with Unicredit Bulbank. This way, A4E became one of the very few Bulgarian startups received the support of the bank` VC fund. The amount of the investment is 270 000 EUR.
A4E aims to democratize the market of data analytics by creating applications solving similar for the different businesses analytical problems. The company is also working on a marketplace through which creators of analytical solutions will be able to find customers for their applications. This way, analytical developers will be able to reach a wide range of business users, including small and medium enterprises. "The analysis of data is a key element for the success of today's small and medium enterprises," says Hristo Hadjitchonev, CEO and co-founder of A4E, adding that taking an informed business decision can be the difference between failure and success.
The cooperation with institutions like UniCredit is not just a recognition of the direction in which we develop but opens new partnership opportunities. Supported by the investment, A4E will continue its work on the development of analytical applications that will be added to the portfolio of existing solutions. Additionally, the company will be able to focus more resources on the development of a marketplace where mathematicians, statisticians, BI analysts and experts in data analytics can offer their own applications.
The business data analysis is contributing to businesses efficiency and is the foundation of processes optimization. It is helpful for a wide range of tasks like supply planning preventing shortages or blocking capital in overstocking, advertising campaigns optimization, early identification of trends in consumer demand and optimizing the product portfolio in order to increase the generated profits. This makes data analytics into a basis for informed business decisions.